Contents of the Article
- 1 Instagram
- 1.1 IGTV, 60 Minute Video Platform
- 1.2 Free Way to the Stories Screenshot!
- 1.3 Too much on Instagram? An Incoming Notice!
- 2 YouTube Launch “Music”
- 2.1 Music Smart Search
- 3 Facebook and Artificial Intelligence
- 3.1 Objective of the Artificial Intelligence of Facebook
One of the wealthiest weeks of news for our social network friends is coming soon .
Let’s see what it is!
IGTV, 60 Minute Video Platform
IGTV is the new platform of Instagram , accessible within the application through a button on the top right, which allows the loading and viewing of video content much longer than the standard of 60 seconds. Through IGTV, Instagram joins the giants of video content, such as Facebook and YouTube , removing a new and important piece of classic media, such as TV. In addition, it goes perfectly with amateur videos, those “shot and published” , which are the favorites of the younger audience, the so-called ” digital natives “.
IGTV content can last up to 60 minutes , much more than the minute limit, can have a weight not greater than 3.6 GB , are in MP4 and in a 9:16 vertical format . Each account, both personal and business, can create its own channel , many influencers from every sector have already done so.
It will be a turning point for any Content Marketing strategy. Have you already thought about including it in yours?
Free way to the Stories Screenshot!
You heard well, no more notifications after the screenshots to the photos of the Instagram profiles! The social networks announced that it will remove this annoying function.
Too much on Instagram? An Incoming Notice!
The new function of Instagram is designed for the youngest users, especially for minors. Usage Insight , the name of this tool, has an indicator related to the time spent on the app , in order to avoid spending too much time on social networks. With the Daily Reminder option, you can select the amount of weekly hours to spend on the application and an information notification to receive an alert when the time available is expiring.
Really useful, for the very young it risks becoming a real addiction .
YouTube Launch “Music”
While subscribers of paid services such as Spotify and Apple Music increase, the company managed by Google also drops its platform ” YouTube Music “, the new music streaming service that includes hundreds of playlists, official versions of thousands and thousands of songs, radios curated by the artists and of course also music videos. This service, with a renewed app and site, is available either for free with advertisements, or as a subscription for € 9.99 / month (€ 14.99 for the Family Plan) and includes other tools such as Google Play Music and YouTube Red . another paid platform focused on entertainment. Moreover, it is simple to use and totally customizable to your liking, based on particular needs or based on your movements.
Smart Search for Music
The big news, however, is the Smart Search , an intelligent search that uncovers the songs even without mentioning the title, the author, the year or other …
For example, YouTube Music can find songs through a memory of the music video: “The song of Spice Girls in the desert …” or search through some words of the text, even wrong. Shazam, get out of the way.
YouTube could not afford to lag behind the latest giants contending for the monopoly of listening to music . I would say that he succeeded.
Facebook and Artificial Intelligence
“Artificial Intelligence is the basis of everything we do and is the best tool to keep our community safe.” Schropfer, CTO of Facebook, during the F8, informs the world on the three areas that Facebook will focus on. the next ten years, ie Artificial Intelligence , C onnectivity and Augmented and Virtual Reality .
Today, Facebook researchers have wanted to surprise us with a novelty, raising the limits of what artificial intelligence has been up to now, that is a technology, which relying on huge databases of images and details of other people, could correct at most a few pixels missing, let alone correcting the closed eyes on a photograph really bad.
For this purpose, two different techniques have been created, called eye in-painting . The former uses a reference image to replace the eyes, the second stores a real version of the user’s eyes to be used in the corrections. While many programs work with a database of existing images, Facebook has created its own set of data for a result almost identical to the original .
Indeed, the Facebook AI can recognize the face of a person framed in a fraction of a second from the smartphone’s camera and suggest to the user to tag it while publishing the same photo on Facebook. Really amazing!
But … How did Facebook?
Schropfer says that Facebook has exploited the visual social network par excellence, nothing less than Instagram , specifically 3.5 billion images and 17 thousand hashtags.
Objective of the Artificial Intelligence of Facebook
What is the real goal of AI on Facebook? First of all, the safety of its users. Removing spam accounts , fake profiles , terrorist propaganda , inappropriate content , fake news is the true goal of artificial intelligence within Facebook, even if there is still a need for human support.
In this regard, a problem linked to ethics also opens up. It is not easy to teach a machine without having prejudices or preconceptions, typical of human logic. The researcher Isabel Kloumann at the F8 conference: “We need to understand what our prejudices are in order to avoid passing them to machines when we educate them. Think of avatars: thanks to AI, we now have the ability to recreate your faces in a very precise way. But to do this, we need to educate artificial intelligence to diversity , to the fact that the faces have different characteristics. The details must be accurate and non-discriminatory “. So, eye!