Before Creating a Company Page on Facebook 

Contents of the Article

• 1 Create a Company Page on Facebook
  • 1.1 Choose the Page Category
  • 1.2 Enter the Activity Details
  • 1.3 Enter Profile Image and Cover Image: NEW DIMENSIONS 2018
• 2 Optimize the Company page on Facebook
  • 2.1 Update the Page Information
  • 2.2 Change the Settings of the Page
  • 2.3 Monitor the Page Insights
  • 2.4 View the Contents of the Page
  • 2.5 Define the Call To Action
• 3 Open an account on Facebook Business Manager

Before Creating a Company Page on Facebook …

Are you promoting the Activity on the Personal Profile ? Facebook gives the possibility to “transform” the Profile into Page in a few steps, transferring most of the data, such as posts, images and followers.

To Deepen: Turn Profile into Business Page without Losing Data

Create a Company Page on Facebook

As a first step, log in to the Personal Profile and click on the following link:

https://www.facebook.com/pages/create/

Choose the Page Category

In this overview, you can decide which type of activity your business belongs to, between company or brand and community or public figure.

 

• select Company or Brand, if your goal is to connect with potential customers and show them your products or services;
• select Community or Public Character, if your goal is to connect with your supporters;

For example, for “Ristorante Da Rosa” or “Fashion – Clothing Store” it will be a Company or Brand; “Football Association” or “Renato Zero Fan Club” will be Community or Public Character.

Enter the Activity Details

Now, type in the Name and Category of the Activity. Regarding the Name, choose a text that is extremely identifying; I chose Ristorante Da Rosa, also mentioning the type of activity (Restaurant), because it will be easier to find on Facebook. In the Categories, find a list of productive sectors, from “Clothing” to “Sport and Leisure”; select the category that most closely matches the type of your business.

Add, now, the Address and Phone Number and select Continue.

Enter Profile Image and Image of Cover: NEW DIMENSIONS 2018

On subsequent screens, Facebook gives you the ability to upload and insert a Profile and a Cover Image.

In this step, you have to pay close attention to the image measurements. Facebook, very often, changes the measures. For your convenience, I’ll insert the new 2018 Guidelines below.

The Profile Image is the one that represents the company in the home, in the comments, in the messages … In practice, anywhere in the platform. So, choose the Company Logo , which is the first element to make you recognizable, being sure that it is clearly readable even in small dimensions, for example from a mobile phone. The dimensions are 170 × 170 pixels (desktop view) and 128 × 128 pixels (smartphone view); for the best possible quality, upload a 320 × 320 pixel image and PNG format.

The Cover Image is rectangular and has dimensions of 820 × 315 pixels . Attention, however, to smartphones, where the image is displayed in the size of 560 × 315 pixels .

If you want to use an image that is adaptable both on desktop and on mobile devices, 820 × 462 pixels seems to be the best fit.

Not just images! As a Cover, you can insert a Video or create a Slide composed of 5 images. In the case of a video, it must be at least 820 × 312 pixels and have a duration of 20 to 90 seconds. As for the Slide, you just have to upload up to 5 photographs of the measures mentioned above.

If you have found images or a video that you like, but that has dimensions that do not go … You can simply try to load it the same, and then reposition it, paying attention to the “cuts”.

Optimize the Company page on Facebook

Well! You understand how to Create a Company Page on Facebook. Let’s go to optimize it!

Update the Page Information

First, click on the 3 dots next to the “Share” button and on “Edit Page Information”. You can add an Impressum, that is a small text that summarizes the merits of the Activity, the Website, an Email and the Schedules.

By clicking on ” See All Information “, an overview of the Information opens, where you can edit the @UserName (it will be, for example, @RistoranteDaRosa), Details, Start Date of the Activity, Instagram Account, you can write a History of Activities, add yourself to Team Members and much more.

Change the page settings

In the Settings , at the top right, you can make several changes to the Page. Let’s see the most important.

• in General, you can, for example, perform the Verification of the Page, which determines its authenticity, establish Filters and Limitations;
• in Messages, manage Automatic Conversations and Answers;
• in Edit Page, you can edit the tabs proposed in the left-hand side of the Home page;
• in Page Roles, add or remove Collaborators;

Monitor the page insights

In Insights , you can monitor your Follower’s actions inside and outside the Page. This section is very important, as it indicates the response of users to what you publish in the Page and provides Data and Percentages, which you can interpret and consider in defining an Editorial Calendar.

To learn more: Beginner’s Guide to Facebook Business Manager

View the Contents of the Page

In Publishing Tools , you can view posts, videos, and all other content offered in Page. One of the most useful functions is Post Programming . In practice, after creating a post, you can decide whether to publish it immediately or schedule it, indicating date and time and letting Facebook, automatically, post it to Page. Convenient, no ?!

Define the Call To Action

The last step is to define a Call To Action, ie the main action that we want the user to perform in the Page. To do this, simply press “Add a Button”, the blue button below the Cover Image.

You can choose:

• Booking;
• Contact;
• More information;
• Shopping;
• Downloads;

Open an account on Facebook Business Manager

Well, we have concluded this 2018 Guide on How to Open a Facebook Page. Next Step? Promote the page!

Keep it going…

Complete Guide to a Winning Facebook Marketing Strategy