How can I become competitive on Google? The list is very, very long. Fortunately, however, we can discover all the secrets of Google (or almost) to avoid being labeled as “low quality”.
What does “quality” mean for Google?
Contents of the Article
- 1 What does “quality” mean for Google?
- 1.1 Google …
- 1.2 The best content selected on Google …
- 2 How do I “measure” the quality of a page?
- 2.1 Alone, these data could trick you very easily. Why?
Let’s start with another question: how does Google manage to label quality content? In reality, the search engine has very clear ideas: it is based on precise rules and tricks.
Which? Let’s see them together!
– rewards original contents , unique in their kind, that bring real value to users;
– loves backlinks. In fact, the more content is rich in links from external sources, then more linked to other content, the more Google recognizes its prestige and authority. Google looks positively at these “references” and associates, therefore, a high quality . The important thing is not to abuse it, creating a “fake” link structure and throwing yourself headlong into a crazy and inconsiderate link building ;
– rewards content rich in external links , useful for deepening concepts or citing sources, and internal links , essential for linking multiple pages within the same website.
The best content selected on Google …
– respond successfully to the user’s search. When a search is performed and the user selects one of the listed results and remains satisfied, Google labels the page in question as quality , as it solves the user’s request. When, instead, a selected page is incomprehensible, with little content or very slow loading, for which the user is forced to leave the website, Google understands that the given page does not bring any kind of value and it is very probable that it will come declassed inside the serp and classified as low quality;
– they load very quickly , with any type of connection;
– they are well accessible , have an intuitive user experience and respect an excellent design on every type of device , mobile, tablet and desktop;
– respect the grammar , are well organized, legible, use titles, paragraphs and bullet points;
– contain non-textual elements , such as images or videos, in which, however, the alt attribute is always completed .
This is only a small list. Google uses many other parameters, most of which are unknown, but it will certainly be very useful to start creating valuable and high quality content.
How do I “measure” the quality of a page?
Unfortunately, we can not access Google’s measurement tools, but we can look at metrics and consider factors that will help us understand the quality of a page.
First of all, my advice is not to use single data , such as:
– time spent on the site;
– rebound rate;
– organic visits;
– indirect conversions;
but combinations of more data .
Alone, these data could trick you very easily. Why?
A high residence time does not always mean perfect website: it could be due to the difficulty of interpretation of the contents or the very bad user experience or, again, to the too many annoying pop-ups to close.
For the same reasons, a very high rebound rate is not a positive sign. Sometimes, however, it could be due to a good positioning and to the accuracy of the answers to the users. In this case, the value of the rebound rate will be very high, because the user immediately finds what he is looking for, without having to prolong his stay on the site or consult other pages. Therefore, even this data can not be considered reliable for our research.
A high percentage of organic visits does not necessarily indicate the presence of excellent content within a website: this is an extremely generic data.
Likewise, there is no page, which converts 100% of visitors, especially during the first visit. For this reason, the number of indirect conversions is not a reliable data: it can not, by itself, label the website as of little value, since it does not generate immediate conversions.
These data represent a great start to determine the quality of the content . Now what you need to do is create combinations . Never consider these data individually, but put them in relation and create a truthful estimate of the quality of your website, in order to get closer and closer to the thought of Google.