The categories in a blog are decisive
The same is true for the tags. But then? What do you need to know to optimize these points? Here is an essential guide to have everything under control with taxonomies.
How to choose tags and categories? How to optimize the taxonomies of your WordPress blog? These are fundamental questions for your online project because they allow you to organize your content . Yet choose without reflecting too much.
It is better to fix it right away because these details can make the difference in the usability of a blog . And they allow the reader to discover new articles that could be buried in the archives of time (a point to avoid).
For this reason, while continuing to write quality content left and right, I want to show you the basic parameters (and essential tools) that I use every day to choose with criterion tags and categories of my WordPress blog.
Difference between tags and WordPress categories
The topics of the post
- Difference between tags and WordPress categories
- Sub-categories and categories in a blog
- Blog tags: do they really serve?
- View posts of a category on page
- Difference between keywords and tags in a blog
- Tags and categories: Google penalty
- Use of tag cloud: is it convenient?
- Semantization of the terms taxonomy
- Add category to WordPress page
- Indexing WordPress categories
- Tool for tags and blog categories
- How to choose tags and categories
Tags and categories must be different . It is useless to have – I give an example – an SEO category and an SEO tag because they will collect the same articles and your readers will not be happy to find themselves in front of identical pages.
What is the difference between categories and tags on WordPress ? From a hierarchical point of view nothing, but the logic suggests: the categories are filled with articles , the tags label them transversally.
Try to use the categories as macro-containers (SEO) and tags as segmentations of the general topic (penalizations, meta tags, etc.). To succeed in the business I suggest you to simplify the tags for blogs, but also to install FreeMind or any program to create mind maps . In this way you can monitor activities.
The goal is to facilitate people and avoid pages with duplicate content. Needless to put the tags write online and web writing. Instead, it may be interesting to differentiate with offline writing. Or with other solutions to avoid redundancy.
To read: how to optimize SEO of tags and WordPress categories
Sub-categories and categories in a blog
There is not only the difference between tags and categories in a WordPress blog, you must also consider the sub-categories that can help you organize your work.
Or better, the contents. But what is the difference with the categories in this case? Simple, the sub-categories are hierarchically inferior to the former .
This means that if you have a Social Media Marketing category you can create a Facebook sub-category to enclose the articles and organize them in a section.
This above all if the editorial plan suggests a massive production of contents in this direction. To get the most out of the relationship between categories and sub-categories you can take advantage of breadcrumbs , the famous bread crumbs.
These links reproduce the navigation of the reader , the path he took to reach the article. In addition to creating a circuit of internal links and defining a decisive map in terms of usability. Without forgetting SEO optimization.
Also in the serp you will find a more orderly URL , with the keywords used to create taxonomies . In these cases you have to make sure that the mark up is adequate and read by Google, I suggest you use the WordPress Breadcrumb NavXT plugin.
Blog tags: do they really serve?
It is a common idea to have to force tags in a blog. In reality there is no obligation. Common sense suggests you put tags in a blog to help people discover new content, experienced bloggers get good results
Such as? With SEO and Google positioning. But there is no duty. The categories are important, partly mandatory since WordPress still gives you a basic section (uncategorized) but the tags may not even exist in a blog.
View posts of a category on page
This is a point to be respected: the article list on a page must be linear . You can not add different topics in a taxonomy, showing different posts in a category or tag is not the best organization.
You must be consistent with the chosen theme . Showing on a page only the posts of a certain category helps you to give a concrete sense to what you have done.
With related benefits for the user and for Google. Do you want to insert a new tag or add a category? Think about it, do not improvise, try to understand.
Think about the list of taxonomies articles
Sara useful to your blog. Adding a taxonomy is like creating a WordPress page which will then be transformed into an archive. These elements should not be a burden on the crawler, but on the reference points for navigating the online space.
So it makes no sense to add tags and, above all, categories when you know that they will have no future. To be as linear as possible, even in this case I suggest you use a mind map to organize tags and categories hierarchically. At the center there is always the utility for the reader, look at the example I created .
Difference between keywords and tags in a blog
How to choose tags and categories: we are coming to a decision. But perhaps you have understood that you must proceed calmly. So why do many bloggers do differently ?
Why insert lots of tags at the end of posts? Because they did not understand the difference between keywords and tags. They think those words serve to position the article on Google. In reality they make a lot of confusion.
Perhaps because we often talk about title tags , but as you well know this is a different text string. Tags are not keywords but archives. They are not used to position the post but to organize it in an editorial project. I use simple tags, and in moderation. How many tags to put in an article? Maximum two or three, no more.
An advice: how to insert meta-tags on WordPress site
Tags and categories: Google penalty
Difficult to suffer a penalty in these cases. But it is one of the consequences of incorrect use of tags and categories. A large number of tag resources (15-20% compared to blog pages) can lead to unpleasant consequences .
Google does not consider duplicate text as spam a priori. Make a choice, find the most important page and show one. Only if the intent of the contents is considered manipulative for the search results can be consequences.
How to solve this excess of taxonomies? To solve this problem, you can delete these pages from Google indexing using the robot.txt or a plugin like WordPress SEO by Yoast or WordPress All in One SEO Pack .
In any case, you have a reason to think about it before adding labels blindly. For example, you can organize tags and categories to limit poor content.
Of course: you do not have to deindicate the a priori tags or categories. This is a consequence of an unhealthy use of taxonomies. Tags and categories can become useful tools for positioning web pages, but you must manage content carefully. Otherwise you risk only having duplicate content and de-indexing is the best solution to solve a problem.
Use of tag cloud: is it convenient?
In a sidebar it attracts clicks that could be directed elsewhere. For example on landing pages. About problems with Google and taxonomies: do you know that the tag cloud could be penalized according to the rules of keyword stuffing? And that can be considered a useless but also harmful widget.
Think, insert links from each page of the blog (since the widget is sidewide) to pages that are not optimized, maybe even noindex and with random items.
This is an improper use of resources. Better bring attention elsewhere , to more important pages. And think of good SEO WordPress optimization for tags.
Semantization of the terms taxonomy
Each post must be placed in a semantized category , that is described by a clear title dedicated to a single topic that does not overlap with other items.
In my blog I have a WordPress category and one dedicated to SEO . But it would be useless to create a SEO category for WordPress if it will then have to host a few articles.
I prefer to post a post with different shades in multiple categories (maximum two) rather than creating dangerous hybrids. The same discourse, in a minor key, also applies to tags . To avoid post without tag and category. To know more:
- Categories vs. Tags
- WordPress tags
- WordPress Categories
Tags and categories can become pages to share with social media. Or to organize with one of the many tools like Tweetdeck , Hootsuite and PostPickr .
Add category to WordPress page
This is one of the most requested points: how can I put the categories in the pages of the blog ? These taxonomies have always been dedicated to posts. Why do I have to force my hand and point towards the possibility of including these static resources?
Maybe I need it, I want my blog to be like this: I prefer to insert categories and tags in WordPress pages. And you can do it, just use the right plugin .
- Category For Pages .
- Add Category to Pages .
You want to display posts in a category on a page, but you ‘d like to add publications that do not fit into the article family in this taxonomy . In this regard, the choice falls on these excellent extensions.
Indexing WordPress categories
Indexing WordPress categories is a wise choice. As mentioned earlier, in some cases this solution is avoided to avoid duplicate content problems.
But with a good organization of taxonomies you can carry on a project full of successes and satisfactions. For example, I decided to focus on tags and optimize these pages to get good SEO results .
To read: use taxonomies as a ninja
Tool for tags and blog categories
Are there any tools to facilitate this work of choosing and organizing the categories? I found this solution: a free worksheet to define the taxonomies of the blog to download. Just click on the button below to download it.
How does it work? At the top you have the blog home page. Then there are the spaces dedicated to the categories and at the bottom you will find a bigger box to add a list of tags related to that taxonomy. Which however remain transversal.
A few clicks and you can optimize upstream your categories and your tags, taking advantage of the reflection that I described in this article and putting on paper the taxonomies.