Understand how to give visibility to your website or e-commerce
To really understand how to give visibility to your website or e-commerce it is necessary to clarify first of all how the internet is used by users.
To date, the most used tools to access the network are certainly “mobile devices” , ie smartphones and tablets (82% Android and 14% IOS), to follow, but certainly not second in importance, there are computers ( Desktop, Laptop and Netbook).
In the queue, but in my opinion a sharp rise, we have the TV with internet access, or the so-called Smart TV that allow you to easily use the video and audio content of the web, via channels such as Facebook, YouTube, Netflix, and many others…
An important consideration to make is that currently in Italy, the normal TV, to understand that of simple television programs, is still generally the most used device to enjoy video content . However, it is essential to consider that the way in which users use it has radically changed. In this sense, it appears that 60% of the Italian television audience is on-line with a device while watching TV and that 19% of these enjoy online content related to the television programs they are watching.
How can we, already from this first information, define how we should present ourselves on the web with our products or services?
The answer can not be generalized for all situations, but certainly, if you are present online with a website, or an e-commerce we can already use some extremely effective measures.
1 – Responsive interface.
The responsive represents a graphic structure that adapts to the device, whether it is a smartphone, a tablet, a computer or a television. With a responsive website the contents will be effectively usable both from the screen of a mobile phone, using a finger tap, as well as from a computer, where we will have a larger area to expose more content at the same time.
Precise that the visualization of a site on a smartphone should guarantee as far as possible an immediate access to the content desired by the user, while for those who visit the site from a computer you will have the opportunity to simultaneously present more content of vertical interest along with that primary, while still maintaining the most appropriate presentation order.
2 – Speed of page loading
Very often users use the internet from their smartphones in their spare time or even while they are doing something else: this involves distracted and fragmented browsing.
To this we also add the low speed of mobile connections that are not always available in 4G, especially outside the large population centers.
The speed of loading pages on your site is generally, and even more so in these cases, a determining factor in ensuring the usability of your content. A delay of a couple of seconds is sufficient when loading a content for the user to leave the page.
To measure the loading speed of your pages you can use “PageSpeed Insights” by Google at this link: https://developers.google.com/speed/pagespeed/insights/
To speed up your pages you can use one of the following solutions:
2 – Using a Cache Proxy ( Specification of a Cache Proxy , Seeweb Web Proxy Service Cache )
3 – Use of Accelerated Mobile Pages (AMP) ( AMP Project )
4 – Use of Web Server Caching ( Apache JCS )
3 – Accessibility to contents.
To say that it is necessary to make the contents of your site as accessible as possible, seems immediately obvious and trivial, but this is not always the case. When we talk about “user browsing experience” we always mean a process that starts with access to our site from a specific device, for this reason in some cases the way we will present our content will vary depending on the device used .
Take as an example the site of a well-known shoe brand that wants to publicize its new fall / winter collection. The site in its “desktop” version will be able to immediately present on the front page a large slide, full-width or even full screen with a video or a series of images to advertise the new collection. In top naturalmemte will be present the main menu from which you can access the product pages, contacts and the section “shops” where you can find the stores closest to you.
Unlike in the mobile version, instead of dedicating all the first jokes of the homepage to publicize the new collection, you could divide the area available in two sections: the first starting from the top will always serve to publicize the new collection, the second could instead be dedicated in the “shops” section, this is because those who arrive on the mobile site might be looking for a store to see the shoes live, measure and buy them.
Likewise, by citing another example quickly, the site of a plumber could, in the “desktop” version, highlight the quality and convenience of the services provided, while in the “mobile” version for smartphones, prefer the immediate display of a contact section, with keys to immediately call users from the phone or to get immediate feedback with Messenger or WhatsApp.
In short … if you have a website or an e-commerce it’s time to put yourself in the shoes of the users and make a check to find out if it is navigable and if all your reference content can be reached as quickly as possible on both smartphone and on tablet or pc.