What is Facebook TODAY?
Contents of the Article
- 1 What is Facebook TODAY?
- 2 Take advantage of the Facebook Database for the Target Target
- 3 The most common error in defining the reference target
- 4 After Defining the Target Target on Facebook
2004 : Mark Zuckerberg founds Facebook in the Harvard cafeteria, giving life to an electronic version of the college yearbook. Initially, it is aimed at students only; later, whoever will be allowed to register.
2017 : what is Facebook today? What has changed over time?
What is Facebook TODAY?
Today, it is very difficult to think of Facebook as a digital directory. Facebook has not only become a global social network site, focused on communication between users, but has become the advertising platform par excellence , capable of creating one of the largest data archives in human history, currently available and in continuous evolution.
Take advantage of the Facebook Database for the Target Target
For your business or for your company, you must be able to recognize and outline your Target Target , that is the range of potential buyers of a product or of the users of an advertising message.
This passage plays a fundamental role. Without defining the Target of Reference on Facebook, your advertising message will be aimed at a huge audience of users, extremely heterogeneous, who may not be in the least interested in your business. Basically, all your promotional activities will be totally useless, they will not bring any benefits. In fact, you will have wasted time, energy and money in bad advertising campaigns without a clear direction.
In order for your communication to reach the right group of potential clients , you need to know their gender, age, social and work position, tastes, interests, habits … For this reason, I do not exaggerate when I say that the more data a company can to collect on its customers, the more its chances of acquiring new ones increase.
Facebook comes into play here: through profiling , that is, the subdivision of users into homogeneous groups based on tastes, interests and behaviors, is able to continuously provide all the information we are looking for, which, first of all, allow us to define a precise audience and to achieve it later through the placement of targeted advertising campaigns .
To Deepen: The Principles for a Winning Facebook Marketing Strategy: THE COMPLETE GUIDE
The most common error in defining the reference target
Imagine owning a company that produces clothing and formal shoes for men. The company is active in advertising channels, every product is cared for and quality, the staff is very attentive to communication with customers and any problem to solve … Despite this, you can not increase sales, advertising does not work, the answer from users it is very low, almost nothing.
At this point you ask yourself: why? How can I solve? What should I change?
As I said before, before building an activity, especially online, the very first action to take is to do a market research and define the target , the group of potential customers , that is real people united by the same characteristics.
In this case, it is obvious that the target audience will consist mainly of men, aged 25 to 65, resident in the area, engaged or about to marry, men whose interests are close to fashion and to dress well, who like quality shopping, handcrafted products and made to measure … And so on.
After the definition of the target audience on Facebook
Now that you have your target audience, you will have to test your online communication by addressing this specific target, using the language that is most suitable to achieve the established result.
On Facebook, for each advertising action you will have to define the group of users you are targeting, specifying the gender, age, sentimental situation, work, interests … In this way, you will be able to communicate directly to your target audience, to people interested in your business and, therefore, to potential customers . Remember, in fact, that Facebook is nothing more than an advertising platform !
The most common mistake of companies is to have a communication that splits, but never turn to their Target of Reference . On Facebook there are more than 2 billion people, it is unthinkable to put in place a communication strategy based on which there is no definition and analysis of its group of potential customers.
Having a Target of Reference means positioning, reaching and finally selling the product to those who are looking for it at that moment .